A generic strategy which attempts to provide many customers with just the features and benefits they value, but at a bargain price.

A generic strategy which attempts to provide many customers with just the features and benefits they value, but at a bargain price.

A generic strategy which attempts to provide many customers with just the features and benefits they value, but at a bargain price.



a) Product leadership
b) Cost focus
c) Integrated differentiation/low cost
d) Selective differentiation.



ANS C


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