What customers prefer in the goods and services they consume is constantly shifting for most firms. The firm's value proposition, business model and theory of the business may become out of date. Customer's "vote with their dollars" by shifting to firm's with better value propositions and business models. This is known as

What customers prefer in the goods and services they consume is constantly shifting for most firms. The firm's value proposition, business model and theory of the business may become out of date. Customer's "vote with their dollars" by shifting to firm's with better value propositions and business models. This is known as

What customers prefer in the goods and services they consume is constantly shifting for most firms. The firm's value proposition, business model and theory of the business may become out of date. Customer's "vote with their dollars" by shifting to firm's with better value propositions and business models. This is known as




a) The Paradigm Problem
b) The Kuhn Cycle
c) Value migration
d) Manufacturing Mindset.




ANS C


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