Tangible and intangible assets firms use to conceive of and implement their strategies are called resources in Resource Based View. When such resources meet the criteria set forth in the VRI (NS) discussed in the text and lecture, those resources qualify as

Tangible and intangible assets firms use to conceive of and implement their strategies are called resources in Resource Based View. When such resources meet the criteria set forth in the VRI (NS) discussed in the text and lecture, those resources qualify as




a) Key success factors
b) Core components of competitive advantage
c) Substitutes in production
d) Strategic resources.




ANS D


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